IBM InfoPrint Launches New Site
IBM has partnered with Ricoh to develop a new company, InfoPrint, poised to become the leader in the digital printing industry. By moving away from a product driven approach to a solutions focus, InfoPrint wanted their websites—both external and internal—to represent their new company’s vision, especially the home page. We developed the strategic approach for the dot com and intranet sites, which included focus group research among global customers, resellers, and employees. The sites also needed to work globally, as InfoPrint has customers and offices around the world.
