IBM has partnered with Ricoh to develop a new company, InfoPrint, poised to become the leader in the digital printing industry. By moving away from a product driven approach to a solutions focus, InfoPrint wanted their websites—both external and internal—to represent their new company’s vision, especially the home page. We developed the strategic approach for the dot com and intranet sites, which included focus group research among global customers, resellers, and employees. The sites also needed to work globally, as InfoPrint has customers and offices around the world.
The Ogilvy team realized they had struck upon a great branding opportunity while working on iPath Exchange Traded Notes (Barclays) for their annual online display refresh. The mathematical intricacies of origami art and an exchange traded note mirror each other, not only in the brilliant way in which science and art can meet and create a beautifully designed product, but in the passion and true ingenuity, which are the driving forces behind great products. While searching for who would help bring our creative idea to life, Ogilvy found Robert Lang, a world-renowned origami artist, with a background in physics and mathematics. Through precise mathematical formulas, Robert merged his knowledge and artistic passion to create a new style of origami that far surpasses what the world has previously seen.
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