Ratchet & Clank, one of Playstation’s flagship franchises was looking to build player loyalty and franchise equity both between and across title releases.  Despite having produced six incredibly popular titles, the brand had no central ‘property’ to which avid fans might go to interact more deeply with the franchise, its characters, and the unique weapons, worlds, enemies, and environments that set it apart from its competitors.

Working closely with The Ratchet & Clank product marketing team, Ogilvy developed a connective vision and winning technology and design approach to piece together the parts—and create a ‘galactic’ player destination.  An audience relevant and unique navigational concept brought key elements of the game to life, a thoughtful content strategy put the best of the games’ assets front and center, and a scalable, flexible platform ensured that ratchetandclank.com would continue to grow with the franchise over time.

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