With Yahoo!, an industry giant suddenly facing relentless competition, we helped re-establish brand focus, and translate that focus across an online presence so big that 50% of the world’s users engage with it every day. Through an insatiable appetite for insight, we peeled back the dozens of product layers that were Yahoo! and arrived at a single clear truth: that people trust Yahoo! because Yahoo! helps them to be better at who they are.

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The shoot took place on the “neighborhood” backlot of Downey Studios. 20 acres of surreal suburbia. Inside, the crew created rigs to spin pictures, pop ’em off walls, and even vaporize our hero. Have a look.

Take a look at at the finished product.
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